French band Air is creating a great hype on their new album which is to be released on October, 5th 2009.

Screenshot of Air's love 2 Worldwide listening party

So far, in order to allow for mass distribution of their digital good they have:

• Distributed for free “Do the Joy“, a track of the album to the subscribers of their newsletter
• Created a website dedicated to the new album with a blog
• Setup a Facebook fan page
• Organised a World Premiere Listening Party where you can pre-order the latest album and post facebook statuses.

Past remarkable examples of innovative music distribution of  Web 2.0 Era were:

• In late 2007, when Radiohead distributed their Album In Rainbows on a you-decide-the-price scheme where even free was allowed.
• In March 2008, Nine Inch Nails distributed their album Ghosts I-IV under a Creative Commons licence.